Facebook first impressions.

I just started my first PPC campaign today. I decided to go with Facebook for 2 reasons.

The first is that people complain about it. %95 of what you read about their advertising program is negative. People are constantly whining that they can't get their ads approved, or that their conversions suck. It might seem ass backwards to choose an advertising platform for this reason, but think about it for a second. If people are having that much trouble, that means there is less competition. Facebook is extremely strict about what it lets through, so my CPC won't be inflated due to people using fraudulent ad copy.

The second reason is their targeting system. With Facebook you can decide who sees your ads based on their marital status, their education level, and you can display by keywords in their interests. This gives me a lot of room to play. If I'm creative enough I can get dirt cheap clicks AND volume, which is something that can't be had with other advertising platforms.

My first campaign was set up to pay $.60 per click on a $15 payout. My daily spending limit was $10. It took 3 hours for it to go live, and once it did it came back down in about 1 minute due to my reaching my daily limit. In one minute of live time, my ad got 50,000 + impressions and 22 clicks. None of those clicks converted, even though they were well targeted. I believe this is because of the merchant I am promoting, which might actually be paying for something else. Their figures are really bad (at only $1 CPC for both 3 month and 7 day), which suggests that they are shaving.

Regardless I'll give them another day. I lowered my bid down to $.20, which is 1/3 of what facebook suggests. If I'm right then this will give me between 1/3 and 1/30 of the clicks I got before, which is just fine with me. I have a pretty good strategy for making a lot of money with low volume PPC campaigns, but I do need a comfortable ROI of atleast %30 before I can impliment it.

I signed up for 5 more merchants which I think will convert well on face book. 3 of them pay more then $10 per lead. The other 2 don't pay well at all, but like I said if I'm right about how the bid/traffic ratio works on facebook, I can still make a lot of money by bidding low. This is only my first day with them so I'll have to wait and see what happens.


If anyone is interested you can get a $100 facebook credit (for free). Search google for "Visa business facebook credit" (or maybe it's vista business).

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